Since joining the group over three years ago, I have been encouraged to see my professional acquaintances multiply. Our weekly speaking opportunities have cultured drastic improvement in my personal approach with prospective clients. Direct referrals from Edina Professionals accounted for 17% of our work in 2010 and continues to be a valuable source of quality warm leads. Edina Professionals continues to be my most valuable advertising tool not to mention all the other professional opportunities.